2006 UCMR
"Intelligent Remarketing" is the art of combining experience with information-driven analysis to aid decision-making and achieve significantly improved results in remarketing. It is the theme of this year's Used Car Market Report.
There is a vast amount of data available on all aspects of the used car market. But data becomes truly valuable only when it is distilled, organized, and analyzed to improve decision-making. For example, Manheim has collected and managed transaction data to provide the highest-quality real-time information on used car pricing. As a result, Manheim Market Report has become an indispensable guide for consignors and buyers on setting reserve prices, following market trends and, at the retail level, assessing trade-in values and monitoring inventory values.
Intelligent Remarketing
Sellers of used vehicles have three interrelated, overarching goals: maximization of vehicle price, minimization of remarketing time, and accountability of spending during the remarketing process. As vehicle remarketing's importance has grown, so has the accountability and transparency of this key function. As a result, sellers are more focused on data-driven analytics, peer benchmarking, optimization of processes, and optimal channel selection. The end result is sellers making better decisions by distilling data into actionable information, or in other words, "Intelligent Remarketing."
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